Since founding her company, Angela Backstrom Promotions, in 2016, radio promoter Angela Backstrom has helped American Aquarium, Kaitlin Butts, Tyler Childers, Charley Crockett, Cody Jinks, Lukas Nelson, Turnpike Troubadours, Kelsey Waldon, Jaime Wyatt, and many more — both independent artists and those signed to labels — garner airplay on Americana, AAA, internet-based, and non-commercial stations throughout the United States and overseas, as well as on Texas radio stations and specialty commercial shows. Clients praise her as “a game-changer” (Kimmi Bitter) who is “relentless, communicative, [and] well connected” (Charles Wesley Godwin), and those on the industry side know her as a “tireless advocate” (Warren Catlett, Radio Free Americana) with a no-nonsense and honest approach.

Backstrom began her career in radio in late 2014, when she started hosting the biweekly radio show Roots for Breakfast on WFHB, a volunteer-powered community FM radio station in Bloomington, Ind. Within a few months, Roots for Breakfast evolved into the weekly Americana music–focused program Sweetheart of the Radio. Originally from Melbourne, Australia, Backstrom spent a decade living throughout the U.S., including in Nashville. In early 2024, she returned to Melbourne, where she continues to work remotely with her clients in the States.

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